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Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott
ISBN: 9780730333739

Marketing, 4th Edition has been designed specifically keeping the first-year marketing student in mind, with complete coverage of all the key marketing concepts written in a way that you will find easy to follow and understand. The new edition of this series has included a number of regional case studies designed to help illustrate the relevance and importance of marketing topics covered in class in a real-world context. To align with the skills required of modern marketers the author team has included a brand-new chapter dedicated to Data and Analytics.

Led by experienced marketer and marketing researcher Professor Greg Elliott, alongside an all-star author team this edition has been designed to ensure each student who uses this resource will complete their unit with a rich foundation of skills and knowledge necessary to succeed in their future studies and career.

This Wiley resource is delivered through WileyPLUS Learning Space and has a variety of videos and interactive modules that include activities to test your knowledge and aid in your understanding of the content.

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